Old Mutual Limited: Leading Culture Change Case Study

This case study explores how Karabo Morule led a cultural transformation at Old Mutual Limited, balancing modernisation with core values. By fostering diversity, open communication, and customer-centricity, Morule successfully aligned the organisational culture with new strategic goals. Using Hofstede’s cultural model, the study analyses cross-cultural challenges faced by Old Mutual in integrating Western and African practices. It highlights the role of effective leadership, cultural intelligence, and communication in achieving sustainable growth in a diverse market.